The definitive history of one of Italy's leading companies.
The life and history of Pirelli encompass three centuries - a remarkable period of time. This extensive study by Professor Carlo Bellavite Pellegrini explores the corporate values and the managers' profiles that have made this extraordinary outcome possible. With exclusive access to the Pirelli Foundation archives and previously unseen correspondence and interviews, Pirelli: Technology and Passion provides a never-before-seen window into the construction of this global corporation.
This striking hardback follows the company history of Pirelli and illuminates the key ingredients of its lasting success. From the incorporation and the establishment of the first factory in Milan in 1872, through rapid international development, and up to its current status as a multinational corporation with 22 factories in 13 different countries around the world, Pirelli: Technology and Passion tells a story of entrepreneurs, managers, engineers, researchers and workers who all contribute to an enduring corporate identity.